Global menu

Our global pages

Close

Digital Financial Services: avoiding common pitfalls in social media marketing

Digital Financial Services: avoiding common pitfalls in social media marketing
  • United Kingdom
  • Financial services - Digital Financial Services

22-02-2016

Social media presents its own challenges for firms seeking to send out compliant marketing to their customers.

The position became clearer when FCA Guidance was published in March 2015 but it is not the complete picture. The FCA Guidance applies specifically to communications which constitute “financial promotions”. However, financial institutions must also ensure that all of their advertising – even where it is generic brand focused marketing – complies with ASA guidelines and other advertising principles.

We focus on a reminder of the key principles and rules for banks and other financial institutions to follow with their social media campaigns, and highlight common pitfalls.

Download the full guide: Be careful what you say - avoiding common pitfalls in social media marketing.

Matthew Gough, Partner

< Go back

Print Friendly and PDF

© Eversheds Sutherland 2023. All rights reserved. Eversheds Sutherland is a global provider of legal and other services operating through various separate and distinct legal entities.

Eversheds Sutherland is the name and brand under which the members of Eversheds Sutherland Limited (Eversheds Sutherland (International) LLP and Eversheds Sutherland (US) LLP) and their respective controlled, managed and affiliated firms and the members of Eversheds Sutherland (Europe) Limited (each an "Eversheds Sutherland Entity" and together the "Eversheds Sutherland Entities") provide legal or other services to clients around the world. Eversheds Sutherland Entities are constituted and regulated in accordance with relevant local regulatory and legal requirements and operate in accordance with their locally registered names. The use of the name Eversheds Sutherland, is for description purposes only and does not imply that the Eversheds Sutherland Entities are in a partnership or are part of a global LLP. The responsibility for the provision of services to the client is defined in the terms of engagement between the instructed firm and the client.