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Eversheds comment: London developers need smarter marketing to attract trophy buyers

Eversheds comment: London developers need smarter marketing to attract trophy buyers

  • Global
  • United Kingdom

    25-02-2016

    Commenting on news that London developers are finding it hard to attract buyers for the most expensive properties, Bruce Dear, head of London real estate at law firm Eversheds, says:

    "London flats are the global elites’ trophy investments, like rare wine in bricks. But trophies demand excess cash. Cheap oil and China changing gear may mean some cash goes home. Developers must respond by smarter marketing to UK buyers and to the greater South-East Asia region, where demand remains strong.”

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